Sex on Wednesday!

The Danish founded avantgarde magazine S Magazine (‘S’ stands for SEX) launches in LA on Wednesday.

Apparently the photos in this magazine are picked without looking at who shot them, but solely at what looks amazing and feels different. To pick the content purely from an artistic point of view and not from the idea that ‘name’ photographers and models will sell better is idealistic and super cool. I like this stand point hence it can help promote new rising star photographers and artists who usually never have a chance in this ‘who is who’ and ‘who knows who’ business.

I will definitely come and give my respects to this event… plus S Magazine usually throw amazing parties 😉