MiniMarket

Rumble in the jungle
By Marie Graunboel

The sound of birds singing followed by an energetic drumbeat echoed in the majestic halls of Copenhagen City Hall when Swedish Minimarket invited us on an African safari (guided trip to the jungle included). The three sisters Sofie, Pernilla and Jennifer Elvestedt behind Minimarket were going for the trans-global vibe presenting a collection revolving around dusty orange and bright blues mixed with simple ethnic prints and an awful lot of black! A departure from previous season’s experiments with shapes and fabrics, this time the designers played it safe with simple shorts, light dresses, colored blazers and comfortable, loose pants. The surprises were few, but one thing stood out: A refreshing change from the usual line-up of stone-faced models, a flirtatious black girl acted like she actually had fun on the runway! Understandably so – who wouldn’t like to go on a Safari?!